For The New America School, we created a four-month social media video campaign to drive traffic to their website and increase their student enrollment. We filmed for two days on their campus in Las Cruces with the help of their amazing staff and welcoming students. We then edited 10 different videos and analyzed their performance as Facebook ads. Our goal was to spread the word about the unique resources they have for students. We tested videos about their free childcare, their bilingual staff, their free breakfast and lunch program, and more. The videos that performed the best got more and more of the weekly budget and we saw a very impressive increase in their Facebook engagement and audience reach.